Less than four days after its inception, Zuckerberg’s Threads has garnered over 100 million users. Will it surpass Twitter, a competitor platform.
On July 6, Threads, a new platform with a global launch in 100 nations, was introduced by Mark Zuckerberg, the CEO and founder of Meta Platforms, the parent company of Facebook.
The social media site is viewed as Twitter’s competition in the microblogging space.
Elon Musk, the owner of Twitter and a previous CEO, criticized Threads as a copycat initiative in his speech against the recently created site. Will Twitter be surpassed by Threads?
Only four days after its introduction, Zuckerberg reported in a Monday Threads post that the new project had attracted 100 million sign-ups over the weekend.
This accomplishment took Twitter five years to complete.
The network also contains capabilities like liking, commenting, reposting, and sharing that are comparable to those of Twitter. Additionally, it permits up to five minutes of video and gives several capabilities that are exclusively available to Twitter users who have paid subscriptions, like threads with 500 characters.
However, elements present in the Twitter ecosystem, such as direct messaging, hashtags, and trending stories, are not supported by Threads. In an interview with The Verge, Instagram CEO Adam Mosseri emphasized the goal of the Threads platform: Without a doubt, Twitter invented the field. Additionally, there are many excellent options available for public discourse. However, in light of all that was occurring, we believed there was a chance to create something open and beneficial for the Instagram user community.
A Lawsuit Threat?
Meanwhile, the popular micro-blogging platform is taking the offensive as the internet buzzes about the similarities and differences between Threads and Twitter.
In a legal letter published last Thursday, Twitter attorney Alex Spiro alleged that Meta employed former Twitter employees to design Threads using insider information from Twitter. Meta, however, denied these allegations. The issue is yet to exacerbate to constitute a lawsuit case.
